Showing posts with label target market. Show all posts
Showing posts with label target market. Show all posts

Wednesday, November 30, 2011

Identify Your Readers

Found these awesome tips on properly identifying your readers.  Something we could all probably use more help with.  Check it out:

Identify Your Reader:
  • Your reader reads words, not minds. Never assume that your audience understands your meaning implicitly. You must strive to outline your message with precise wording to avoid a breakdown in communication.
  • Your reader “boils things down.” Your audience will read each sentence and seek out the key idea.
  • Your reader will misunderstand you, given the chance. This statement is particularly true if you are writing to a manager—a reader who tends to view each situation with optimism.
  • Your reader does not have to read what you write. It is your job to make your prose feel effortless to read.
  • Your reader is impatient. Your reader expects your sentences to be efficient, requiring one read for comprehension.
So yeah it's framed from a negative angle, but it makes a great point!